← All questionsGS1 · 2022 · Society ·Tier-2 Cities and the New Middle Class
QUESTION 9
GS1
10 marks

How is the growth of Tier 2 cities related to the rise of a new middle class with an emphasis on the culture of consumption?

WRITE IN
7 min
150 words

What the examiner wants

Explain how growth of Tier-2 cities is creating a new middle class whose identity is shaped by consumption.

ExplainMake clear how and why it happens: causes, process, and an example for each point.

Demand-wise check

  1. 1Why Tier-2 cities are growing: jobs, IT and services, connectivity, lower costs≈35 words
  2. 2Rise of a new middle class: income, aspirations, education≈35 words
  3. 3Culture of consumption: malls, brands, e-commerce, social impact≈35 words

Open in about 20 words and close in about 20.

Answer plan

Growth driversNew middle classConsumption cultureSocial effectsConclusion

Where marks usually go

  • Discussing urbanisation in general without the consumption angle
  • Not naming any Tier-2 city

Draw this

  • Chain: Tier-2 growth → jobs and incomes → new middle class → consumption

Value addition

  • ExampleSmart Cities Mission and UDAN have improved infrastructure and air links for cities such as Indore, Surat, Coimbatore and Jaipur.Ministry of Housing and Urban Affairs
  • ConceptConspicuous consumption (Veblen): buying goods to display status, visible in branded retail in smaller cities.Thorstein Veblen, Theory of the Leisure Class

Mapped topper copies

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