QUESTION 19
GS1
15 marks
‘Globalization is generally said to promote cultural homogenization but due to this cultural specificities appear to be strengthened in the Indian Society.’ Elucidate.
WRITE IN
11 min
250 words
What the examiner wants
Explain why globalisation, though homogenising, has strengthened cultural specificities in India.
ElucidateExplain the statement clearly and bring out its meaning with examples.
Demand-wise check
- 1Homogenisation: fast food, English, Western dress≈50 words
- 2Strengthening of specificity: identity assertion, revival of regional cuisine, festivals, languages online, diaspora culture≈50 words
- 3Glocalisation: McDonald's Aloo Tikki≈50 words
- 4Market for local: GI, handlooms online≈50 words
Open in about 30 words and close in about 30.
Answer plan
HomogenisationSpecificity strengthenedGlocalisationConclusion
Where marks usually go
- Only homogenisation
- No glocal example like McAloo Tikki or GI-tagged handlooms sold online
Draw this
- Two arrows: global ↔ local
Value addition
- ThinkerRoland Robertson's 'glocalisation' describes global products adapting to local culture.Roland Robertson
- ExampleIndian regional languages are among the fastest growing on the internet.KPMG–Google report 2017
Mapped topper copies
Reviewed public-source references related to this PYQ. Same-syllabus references are labelled separately.
- Akansh Dhull · AIR 3 · Page 15 ↗Reviewed PYQ reference
- Ajay R Raj · AIR 109 · Page 9 ↗Same syllabus reference
- Akansh Dhull · AIR 3 · Page 35 ↗Same syllabus reference
Links open original public sources. MainsBuddy does not host these answer sheets.
Next: plan for one minute, write it in 11 minutes, then get it checked.