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QUESTION 10
GS1
10 marks

Do you think that globalization results in only an aggressive consumer culture? Justify your answer.

WRITE IN
7 min
150 words

What the examiner wants

Take a stand on whether globalisation produces only aggressive consumerism, and justify it with Indian evidence on both sides.

JustifyGive reasons and evidence that support the statement.

Demand-wise check

  1. 1Consumerist effects: brands, malls, credit, advertising, e-commerce, status consumption≈35 words
  2. 2Other effects: global ideas of rights and gender equality, access to knowledge, jobs, cultural exchange, revival of local crafts via global markets≈35 words
  3. 3Your judgement: 'not only'≈35 words

Open in about 20 words and close in about 20.

Answer plan

StandConsumerist sideNon-consumerist effectsBalancing exampleConclusion

Where marks usually go

  • Agreeing that it is 'only' consumerism when the word 'only' invites a counter-view
  • No Indian example

Draw this

  • Balance scale: consumer culture vs other social changes

Value addition

  • ExampleGlobal platforms like Etsy and GI-tag exports help Indian crafts (e.g. Channapatna toys) reach world buyers.Ministry of Textiles / GI Registry
  • ConceptGlocalisation (Roland Robertson): global products adapt to local cultures, e.g. McDonald's Aloo Tikki burger.Roland Robertson

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