QUESTION 4(b)
GS4
10 marks
How could social influence and persuasion contribute to the success of Swachh Bharat Abhiyan?
WRITE IN
7 min
150 words
What the examiner wants
Explain how social influence and persuasion can drive behaviour change for Swachh Bharat.
How couldAnswer exactly what the question asks.
Demand-wise check
- 1Social influence: norms, peer pressure, role models, community-led sanitation, conformity≈30 words
- 2Persuasion: credible messengers (celebrities, leaders), emotional appeals (dignity of women), repetition, local language≈30 words
- 3Examples: Darwaza Band campaign, Swachh Survekshan ranking, nigrani committees, Gandhi spectacles logo≈30 words
- 4Limits: coercion, sustainability≈30 words
Open in about 20 words and close in about 20.
Answer plan
Behaviour challengeSocial influence toolsPersuasion toolsExamplesConclusion
Where marks usually go
- Listing SBM achievements only
- Not using persuasion concepts
Draw this
- Flow: message source → message → audience → behaviour change
Value addition
- ThinkerCialdini's principles (social proof, authority, liking, commitment) explain persuasion.Robert Cialdini, Influence, 1984
- ReportEconomic Survey 2018-19 discussed SBM as an example of using behavioural nudges.Economic Survey 2018-19
- ExampleDarwaza Band campaign (2017) used Amitabh Bachchan to change toilet use behaviour.Ministry of Drinking Water and Sanitation
Mapped topper copies
Reviewed public-source references related to this PYQ. Same-syllabus references are labelled separately.
- Aakash Garg · AIR 5 · Page 3 ↗Reviewed PYQ reference
- Vidushi Singh · AIR 13 · Page 17 ↗Reviewed PYQ reference
- Shakti Dubey · AIR 1 · Page 17 ↗Same syllabus reference
Links open original public sources. MainsBuddy does not host these answer sheets.
Next: plan for one minute, write it in 7 minutes, then get it checked.