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MAINS 2016
GS1
12.5 marks

To what extent has globalization influenced the core of cultural diversity in India? Explain.

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9 min
200 words

What the examiner wants

Assess how far globalisation has changed or merely reshaped the core of India's cultural diversity.

To what extent... ExplainAnswer exactly what the question asks.

Demand-wise check

  1. 1Changes: homogenisation of food, dress, language (English), consumerism, nuclear families, decline of some crafts and dialects≈35 words
  2. 2Resilience: core values, festivals, languages, family ties persist; glocalisation (localised menus, regional OTT content)≈35 words
  3. 3Revival: global spread of yoga, Indian cuisine, Bollywood, diaspora; GI tags for crafts≈35 words
  4. 4Verdict: surface changes, core adaptive≈35 words

Open in about 30 words and close in about 30.

Answer plan

ConceptHomogenising effectsResilience and glocalisationGlobal spread of Indian cultureExtent verdict

Where marks usually go

  • Only negatives of westernisation
  • Not answering 'to what extent'

Draw this

  • Spectrum: homogenisation ← glocalisation → hybridisation, with examples

Value addition

  • ThinkerGeorge Ritzer's 'McDonaldization' describes cultural homogenisation; India shows glocalisation instead (e.g., vegetarian menus).Ritzer, 1993
  • ExampleUN General Assembly declared 21 June as International Day of Yoga in 2014, with a record 177 co-sponsors.UNGA resolution, 2014

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