QUESTION 7
GS3
12.5 marks
What are the impediments in marketing and supply chain management in developing the food processing industry in India? Can e-commerce help in overcoming these bottlenecks?
WRITE IN
9 min
200 words
What the examiner wants
Identify marketing and supply chain hurdles for food processing and assess whether e-commerce can overcome them.
What + CanAnswer exactly what the question asks.
Demand-wise check
- 1Impediments: fragmented small farms, APMC restrictions, many middlemen, lack of cold chain and warehousing, poor grading, high post-harvest losses, low processing levels≈35 words
- 2E-commerce help: direct farm-to-firm links, price discovery (e-NAM), demand data, wider markets for processed brands, ONDC≈35 words
- 3Limits: e-commerce does not build cold chain or roads; needs logistics, FPO aggregation, quality standards≈35 words
- 4Supports: PMKSY, PLI for food processing, Operation Greens, 100% FDI in food retail of Indian products≈35 words
Open in about 30 words and close in about 30.
Answer plan
ImpedimentsWhat e-commerce can solveWhat it cannotComplementary measures
Where marks usually go
- Assuming e-commerce solves physical infrastructure gaps
- Not separating marketing and supply chain issues
Draw this
- Farm-to-fork chain marking loss points and where e-commerce intervenes
Value addition
- DataICAR-CIPHET (2015) estimated post-harvest losses of about Rs 92,651 crore a year.ICAR-CIPHET, 2015
- Policy100% FDI under the approval route was allowed (2016) in trading, including e-commerce, of food products made in India.DPIIT, 2016
Mapped topper copies
Reviewed public-source references related to this PYQ. Same-syllabus references are labelled separately.
- Shakti Dubey · AIR 1 · Page 7 ↗Reviewed PYQ reference
- Aniket Ranjan · AIR 48 · Page 29 ↗Same syllabus reference
- Shakti Dubey · AIR 1 · Page 9 ↗Same syllabus reference
Links open original public sources. MainsBuddy does not host these answer sheets.
Next: plan for one minute, write it in 9 minutes, then get it checked.