Prabhat was working as Vice President (Marketing) at Sterling Electric Ltd., a reputed multinational company. But presently the company was passing through the difficult times as the sales were continuously showing downward trend in the last two quarters. His division, which hitherto had been a major revenue contributor to the company’s financial health, was now desperately trying to procure some big government order for them. But their best efforts did not yield any positive success or breakthrough. His was a professional company and his local bosses were under pressure from their London-based HO to show some positive results. In the last performance review meeting taken by the Executive Director (India Head), he was reprimanded for his poor performance. He assured them that his division is working on a special contract from the Ministry of Defence for a secret installation near Gwalior and tender is being submitted shortly. He was under extreme pressure and he was deeply perturbed. What aggravated the situation further was a warning from the top that if the deal is not clinched in favour of the company, his division might have to be closed and he may have to quit his lucrative job.
What the examiner wants
In this Prabhat Working Vice President Marketing Sterling Electric case (Prabhat was working as Vice President (Marketing) at Sterling Electric Ltd., a reputed multinational…), separate facts/constraints from the value conflict and resolve the explicit asks in order: Prabhat was working as Vice President (Marketing) at Sterling Electric Ltd., a reputed…; then What aggravated the situation; then further was a warning from the top that if the deal is not clinched in favour of the…. Defend the preferred option against realistic alternatives.
Demand-wise check
- 1Prabhat was working as Vice President (Marketing) at Sterling Electric Ltd., a reputed multinational company. But presently the company was passing through the difficult times as the sales were…≈65 words
- 2What aggravated the situation≈65 words
- 3further was a warning from the top that if the deal is not clinched in favour of the company, his division might have to be closed and he may have to quit his lucrative job≈65 words
Open in about 30 words and close in about 30.
Answer plan
Where marks usually go
- Over-writing ‘Prabhat was working as Vice President (Marketing) at Sterling Electric Ltd., a reputed…’ while reducing ‘What aggravated the situation’ to a token paragraph
- Naming values without testing each feasible option for legality, affected stakeholders, consequences, implementation risk and reversibility
Value addition
- Prabhat Working Vice President Marketing Sterling Electric: stakeholder map beside a 4-column option matrix — option | legality/ethics | consequences | mitigation
→ Draw it in the body, next to the point it supports.
Official source anchors
These are authoritative sources selected for this exact PYQ. Where a card is an official-domain anchor rather than a fact-level citation, verify the precise provision, definition or data point on the linked source before using it.
Next: plan for one minute, write it in 14 minutes, then get it checked.